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Passion Assets

Passion Assets – investments in luxury, tangible or collectible items purchased for personal enjoyment, emotional connection and long-term capital appreciation. Examples include fine art, classic and super cars, fine wines and rare whisky, limited edition luxury watches, coins, jewellery and diamonds, designer handbags, etc. often used to diversify portfolios away from traditional assets. They function both as investments and lifestyle assets.

Investment strategies:

Distressed / opportunistic passion assets
Investments in carefully selected specific items of fine art, classic and super cars, fine wines and rare whisky, limited edition luxury watches, coins, jewellery and diamonds, designer handbags which are temporarily undervalued due to various internal and external factors with high potential of substantial price increase in the future
Diversified passion assets
Investments with long-term horizon in a wide range and diversified items of fine art, classic and super cars, fine wines and rare whisky, limited edition luxury watches, coins, jewellery and diamonds, designer handbags for achieving attractive risk adjusted returns in the form of significant capital appreciation
Funds of passion assets funds
Investments in carefully selected third parties’ passion assets funds managed by the most successful and reputable investment management companies with the exceptional track record of obtaining superior and sustainable returns